Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

New Year Gifts – Innovative and Different

What things come to your mind while thinking of the right New Year gift? It can be a show-piece, or any similar item. We can think of something different also – say a photo-book, a personalized mug, or a simple T-Shirt.

Create canvas print

A nice photo, printed on canvas and framed as per your choice, is the right option for a nice New Year Gift for the occasion. A gemstone will not be as precious as a canvas print of the favorite photograph. In case your friend stays far away then you can send a roled-out print. The rolled-out print has extra one-inch white space to use while framing. Someone close expect something personal and what's better than mounted and ready to hang – canvas-printed photograph. The frames are made out of high-quality wood which is best to hang and portray. It will definitely bring a sweet smile on the other person's face all year through.

Create nice photo-book

How about the memorable events of your life printed in a photo book. You may take lots of time to create one but the other person will really understand your feelings and efforts put together. A nice photobook is treasured till the time of death. It is indeed the most special New Year gift for the most loved person. Some photo-sharing sites help create memoirs out of your memories and photobook is one of them.

Personalized mugs

Get a nice photo printed on the mug and place the order as per your choice. The photo sharing site will print that photo and create a nice magic mug as New Year Gift to your kid.

Name Calendars

This is the most special New Year Gift. One can choose among the various photographs to be printed for different months on the calendar. Put the names to be printed on each page of the calendar. These names may be of different person or for the same. The income will be worth adoring and worth a million dollar gift for the closest person on earth. In fact, you can simply place the calendar on the work-desk of the person concerned-for a beautiful surprise.

These are some of those personalized New Year gifts which are meant to strengthen your relationship, friendship and whatever relation you are in.

Affiliate Prophet Strategy – Make Your Living Online

Affiliate marketing has become a staple of the cyberspace marketing scene for many years. It is highly praised as a cash cow for newbies and full-fledged marketers alike. But is it really pays to be an affiliate marketing? Let’s look for more …

Basically, affiliate marketing is an agreement between a website owner and a merchant. The owner of the site is an advertiser for the merchant or product creator. The agreement is a contract between two parties that states that the web site owner can use several methods, including space on its website to promote products merchants. Meanwhile commercial vessels agrees to pay a percent of each sale generated through subsidiaries personal bond.

This welfares both sides because the product designer is nothing to advertise their products or affiliate pays nothing to research and develop fresh products.

This makes a win-win billet.

Produced by the designer makes money from advertising, which is one of the most expensive to do business, through the costs of these subsidiaries. Basically, this is a pay for performance, because the trader does not cover all costs until the sale was made and the merchant pays the specified.

The affiliate marketing wins by being able to sell a product already developed, saving time and money in front of not having to deal with R & D and product creation. This product is already developed and tested by the merchandiser, and all you need to do as a partner, is to find as a lot of prospects as you can bring benefits for both retailers and yourself.

Another advantage of the subsidiary is that most programs are free to enter and have done so prior to the sale of marketing materials to make your experience should not be an expert.

Probably the greatest advantage of being an affiliate marketing on the Internet, the Internet itself.

Given the international reach of the cyberspace, it is very comfortable to reach 10s of 1000s of prospects for almost any type of product online. It is also very comfortable to intensify your attempts as an affiliate marketer to exploit modern and productive strategies such as viral marketing, books, special reports and automatic.

Finally, as an affiliate trafficker you to choose between different products to advertise. You are not married to a particular product or a specific product type. The risk is minimal because there is no binding long-term contracts, if a product is not for profit, you can quickly and easily replaced by another.

In all, affiliate marketing is still a great way to earn money from the Internet. Do your diligence to find a market for the hungry, finding a good product and go!

Making Money – Get Paid to Refer

Sounds simple, making money by getting paid to refer, but is it really possible to make money by just referring people. Well the simple answer is yes you can. I came across this about 18 months ago and have been slowly but steadily seeing my earnings from it grow.

We all actually play a part in this chain. I'll give you an example:

Not so long ago I was spending a lot of time on Twitter and Facebook seeing what my buddies were up to, when one of them stated that they managed all their social profiles as well as all their email addresses in one easy desktop application called Digsby. I thought that was a pretty smart idea so I downloaded the free software and now use Digsby for handling all my social networking accounts.

Now even though I did not have to pay for Digsby my buddy who referred me was able to make money by referring me, so he was 'paid to refer', and there are 1000's of really useful software tools like that you can get paid from forseeing. Also there is a digital information warehouse that you can join for free, make money get paid to refer any of the 10'000's of the products and services that you refer of their. People can download whatever they buy straight way and you get paid money for referring them straight away too.

I know people who make 1000's a month getting paid to refer, and the ones that do not are the ones who think they are there to sell, selling does not work it's as simple as finding a group of people really eager for a solution say one on "how to train Labrador puppies" and then referring the to a digital product at ClickBank to solve their problems, it's a win win situation.

The best place to learn how to 'make money money paid to refer' is from the someone who does it every day, well the people who do it every day are called affiliate marketers.

Affiliate marketers get paid a commission on everything they refer and it does not stop with digital downloadable products either, you can take a look at company's like Commission Junction, Linkshare or even Amazon just to name a few, and make money getting paid to refer tangible goods of all kinds, it really just depends on what your into.